Why free text?
25 Sep 2024
Trying to understand what people think of your product or service with only quantitative surveying is like going to a concert with earplugs - you kind of hear the beat, but you will miss the real music. The richer story of emotions and nuances is missed entirely and associations outside of the questionnaire are not surfaced either.
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The greatest guitar of them all
19 Aug 2024
Electric guitars are the foundational instruments of modern music. Their looks is iconic, while their sound is captivating and invigorating. So, we read through 500 pages of amazon reviews and cross-checked them with a host of other factors to understand what makes a great electric guitar.
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