Market Research
There is really only one unifying feature of successful businesses across all industries: they understand their customers
deeply. Naturally, surveying lies at the heart of this.
Of all surveying techniques, free-text surveys are the most powerful in teasing out the nuances of your customers'
thoughts and feelings. Unfortunately, they are the hardest to analyze due to the inherent
fuzziness of human language.
Whether you collected standard survey data or free-text responses too, CrowdPrisma will handle it easily and save your hundreds of hours
while getting to your insights faster and with less bias. Don't take our word for it, check out our market research demo dashboard.
Customer Experience (CX) &
User Experience (UX)
We all know that a the key to a successful product is a great user experience. But how do we find out what our users want and
when to stop iterating on our design? Similarly, knowing what your customers think about your brand is often mission-critical for businesses.
UX & CX surveys with free-text questions are routinely used to address these problems.
Trouble is, free-text responses are hard to analyze and even harder turn into quantitative insights. That would
require mapping each response to a set of predefined topics and cross-tabulating these with the users' answers to other non-text questions.
Luckily, CrowdPrisma was designed to do precisely that and turn qualitative data into quantitative insights, while saving you days of work.
HR
After The Great Resignation era, employee engagement and satisfaction are more
important than ever. Since a simple CSAT score won't reveal much, HR departments are increasingly turning to free-text surveys to understand their employees.
While the HR Tech sector is booming, there really isn't a tool that can handle free-text responses natively and well. CrowdPrisma not only
treats free-text responses as first-class citizens, but also turns them into quantitative insights that can be integrated with other
qualitative metrics and easily shared with stakeholders.
Policy & public opinion
Accurate assessment of public opinion is the cornerstone of legislation and policy-making. While traditional polling methods are still
widely used, they are increasingly being supplemented with free-text surveys to understand the "why" behind the "what". This is especially
important in the context of complex issues, where the public's opinion is not easily captured by a simple yes/no question.
CrowdPrisma's ability to turn free-text responses into quantitative insights is invaluable in this context, as it allows
policy makers to understand the nuances of public opinion and make more informed decisions. Have a look at our public opinion demo dashboard to see this in action.
